Finding a clothing brand that is simultaneously stylish, practical, and sustainable often feels like an impossible task for our customers. That’s when we have the pleasure of introducing them to Paul & Shark—a brand that embodies luxury, craftsmanship, and a deep respect for the environment.
Founded in 1975 by Paolo Dini in Varese, Italy, what began as a small family-run knitwear workshop has evolved into a global fashion powerhouse whose clothing we’re proud to stock.
The nautical heritage at the heart of Paul & Shark
Paul & Shark's roots are deeply intertwined with the sea. Their name and iconic shark logo pay homage to founder Paolo Dini's love of sailing and the Mediterranean lifestyle. This deep connection to the ocean is woven into the fabric of the brand, both figuratively and literally. Many of their designs feature maritime elements, such as stripes, rope details, and color palettes inspired by the sea. From navy blues to crisp whites and bold reds, their collections exude timeless nautical charm.
Beyond aesthetics, the brand has become synonymous with innovation and performance. Their garments are designed with functionality in mind, offering pieces that are not only stylish but also highly durable and weather-resistant. This makes their clothing a favorite among those who appreciate a balance of fashion and practicality.
Commitment to Excellence
At the heart of Paul & Shark’s ethos is their commitment to quality. The brand meticulously selects the finest materials from around the world, including:
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Cashmere from Mongolia, prized for its softness and warmth.
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Egyptian cotton, renowned for its durability and luxurious feel.
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Australian wool, celebrated for its resilience and comfort.
Every garment is crafted with precision by skilled artisans in Italy, ensuring exceptional quality and attention to detail. Their dedication to craftsmanship has earned them a loyal following among discerning customers who value luxury with substance.
A True Commitment to Sustainability
As a brand with a strong connection to the ocean, Paul & Shark has made sustainability a cornerstone of its mission. Recognizing the urgent need to protect marine ecosystems, the brand has implemented eco-conscious practices throughout its operations.
Paul & Shark’s innovative approach includes:
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Closed-cycle manufacturing processes, which significantly reduce water consumption.
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Regenerated nylon, crafted from discarded materials such as fishing nets and other ocean waste. This breakthrough not only reduces environmental impact but also provides a second life to materials that would otherwise pollute the seas.
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Other recycled and organic materials, including recycled goose down produced without any chemicals, integrated into their collections without compromising on quality or design.
Their commitment extends beyond materials to include eco-friendly packaging and energy-efficient production facilities, underscoring their dedication to reducing their carbon footprint.
Style Meets Sustainability
What truly sets Paul & Shark apart is their ability to blend sustainability with impeccable style. Their clothing captures the elegance of Italian design while addressing the demands of modern, conscious consumers. Whether you’re drawn to their tailored jackets, cozy knitwear, or versatile outerwear, every piece tells a story of heritage, innovation, and responsibility.
A Global Presence with Local Roots
Today, Paul & Shark has a global presence. Despite their international acclaim, they remain deeply rooted in their Italian heritage, upholding the values of family, craftsmanship, and a love for the sea.
By choosing Paul & Shark, you’re not only investing in timeless, high-quality clothing but also supporting a brand that cares deeply about the planet. Their collections are a celebration of Italian luxury, nautical tradition, and sustainable innovation—a combination that’s truly the best of both worlds.
While everything Paul & Shark create exhibits their commitment to style and sustainability, there are of course some favourite pieces of ours:
The Black Typhoon padded jacket demonstrates the versatility of Paul & Shark’s ethos by using their Re-Goose Down as insulation for a coat whose four-way flexibility and water/wind resistance won’t leave you out in the cold.
This comfortable classic features a bold rendition of the distinctive Paul & Shark shark’s fin motif. The construction is 100% cotton, so will offer many years of stylish wear to the discerning shopper.
This brushed cotton shirt, with its black and white check, presents a comfortable option that will pair with almost anything. Take a look through our range of designer jeans and you’re sure to find something that will catch your eye.
Hopefully we’ve successfully demonstrated exactly what makes this brand so special to us, and to all their fans worldwide. We’d be happy to tell you more, if there’s anything else you’d like to know - just get in touch.
